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Coming across, coming back? Renewing communication in a globalised world

Digital technology impacts our daily life – at work, at leisure, in research, in education, in consumption, in administration, etc. Technology is so omnipresent that we are hardly capable of measuring the consequences it had, the metamorphosis it has induced. On the other hand, we are also so fascinated by all the technical devices and platforms we can use that we tend to forget or undermine the past and how technology and media have always played a role in the evolution of our cultures. Could it be that the intersemiotic and intermedial “texts” we are referring to everyday are not completely new? Could it be that the movement of signs and “texts” are not absolutely innovative? Perhaps the transition from a logocentric to an intersemiotic and intermedial culture puts an end to a limited period of time in history, dominated by printing? Closing the “Gutenberg parenthesis” does not imply coming across the same artefacts again as before the 15th century. The presentation will question the borders between some genres, media, disciplines, through an historical perspective.

Yves Gambier is professor emeritus. He is currently a visiting professor at IEBFU/Immanuel Kant Baltic Federal University in Kaliningrad, Russia (2016-2019)  and a visiting scholar in several Chinese universities. He taught translation and interpreting at the University of Turku (Finland) (1973-2014). He has conducted many studies and published on socio-terminology and special discourse, Translation Studies, Discourse Analysis, bilingualism in Finland, early bilingual education, audio-visual translation.
He has been involved in different European research projects and was the General editor (2005-2016) and is the Honorary editor (2017-)of Benjamins Translation Library; he is on the editorial board of several Journals in Translation Studies.